No longer are mascots limited to just the football field and basketball court. In the digital age a costume just won't cut it anymore. Imagine your mascot talking to your customers and doing interviews. The best way to do that is with a puppet version of your mascot! Pump up your audience and increase viewer engagement by adding a mascot to your brand or business.
Marketing The first reason why your brand needs a mascot is for marketing purposes. The mascot of your brand should be a visual cue to what your business is. Think about some of the most famous mascots for brands, like the M&M characters or the Pringles man. You automatically connect the mascot to the brand because it’s a direct visual cue.
Brand Recognition This brings us to our next point of brand recognition. As humans, we’re much more likely to remember a green giant pasted on a can of green beans rather than a field of greens on a can with the logo of your brand.
Picking a mascot means your brand stands out. Mascots are wacky, draw attention, and command recognition by just existing. When customers recognize the mascot, they recognize your brand and business.
Audience Engagement A mascot at a sports game gets the audience pumped! They set the scene and make the game more exciting than it actually is. No hate to sports fans, but take away the cheerleaders, crowd, band, and mascot and you have a pretty lackluster show.
Mascots act as a way to connect the audience to the brand. You feel personally connected to the brand because they’ve put a face to their business. Even if that face is a girl with a yellow umbrella on a salt shaker… it’s recognition.
Also, many brands have brought their mascot out into the 3-D world for events to promote their brand even further. While most kids will shy away from the tall, slender clown that is Ronald McDonald, his appearances at events and in commercials for McDonalds has landed the fast-food restaurant the recognition they have today.
Who Are You? Add a mascot to your brand or business to solidify who you are. A mascot does more than just tell a funny side to your brand, it connects your audience to who you are.
Looking for more ways to create fun inside? Always wanted to become a master puppeteer? Follow this easy tutorial on how to make a frog puppet that’s professional in style, but simple in design.
Step by Step Instructions Feel free to get creative with the design by using whatever color and texture of fabric you want. This puppet can be a frog, lizard, or any other abstract animal that you see fit.
STEP 2 Next, cut out the body of the pattern. This will be two pieces.
STEP 3 Sew the two pieces together by hand or with a sewing machine.
STEP 4 Next, trace out the mouth and pin and sew it onto the body of the puppet.
STEP 5 Make a mouth plate. This can be any flexible plastic, like a laundry detergent plastic. Paste them on with heavy duty glue (Super 77 spray adhesive) and then turn the puppet inside out for a clean finish.
STEP 6 For the eyes, use wooden knobs and screws. Make a plate out of PVC, place it on the inside, and attach the knobs to the outside.
STEP 7 For the arms and hands, trace out the patterns on fleece. Make the hands out of foam and use wire for the arm rods. The foam and wire should be even throughout and secured.
STEP 8 Trace out the feet and legs and attach the ankle to the foot to attach the leg to the foot. Again, stuff the felt with foam and wire where needed.
STEP 9 This step is optional, but you can create a sleeve to cover your arm when using the puppet.
STEP 10 Make the foam body with strong foam and then insert the foam body right into the puppet.
STEP 11 Attach the limbs by stitching or using doll joints.
STEP 12 Lastly, create the pupils and decorate your puppet as you see fit!
“The Muppet Show” Returns! “The Muppet Show” is a classic for any Gen X, Millennial, and even some Gen Z young adults. However, with streaming platforms on the rise, many young kids today have yet to experience the hilarity of this classic puppet tv show.
Going to Disney Plus It’s been announced that “The Muppet Show” will be added to Disney Plus on February 19th. This includes all 5 seasons, starting from the 1970s premiere. With huge numbers of parents turning to streaming services rather than traditional tv for entertainment, this means a new generation of kids will begin to experience this classic show.
New Generation, New Muppets Disney acquired the rights to the Muppets in 2004 and has since added and created new content for this lovable show. Yet they still hadn’t added the original 5 seasons to the platform. With this move, a new generation will experience this wholesome show.
This is a great way to bring the older generation mixed in with the new generation. The show is classic entertainment for kids. It’s no doubt that kids will enjoy the show all the same as the older generation did. After all, what kid doesn’t love a silly animal puppet?
Parents can also rest assured that the content they're letting their children view is safe. Since they have probably watched the show themselves, it’s already pre-watched and approved for viewing. This can’t be said with many other forms of entertainment for kids, such as YouTube videos, that have to be watched by the parents before showing the kids to ensure the safety of the content.
Joy for the Whole Family There’s no doubt that “The Muppets Show” will provide entertainment to the new generation of kids and classic nostalgia to the parents. The show comes on Disney Plus on February 19th and isn’t one to miss!